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Why Threats Motivate More Than Rewards: The Neuroscience Behind Our Petty, Petty Impulses
Sometimes what actually gets me moving isn’t noble at all. It’s the fantasy of running into an ex while looking ten years younger, the smug satisfaction of outlasting a rival at the gym, or the thought of proving wrong the person who once doubted me. These motivators may feel petty or even embarrassing, but they’re powerful. And neuroscience explains why.
Sara Mangan Ramelb
3 min read
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